Reintroducing PlayB
A legacy in the making
After stepping away from my agency career, I embarked on a conscious journey of exploration-a phase of experiments and “possible selves.” Quietly, under the radar, I added new skills, expanded my network beyond the familiar, and embraced the art of learning and unlearning. I have reinvented myself without losing the expertise and strengths forged over 25+ years.
This isn’t about building a business for the next 15 years until retirement. No, this is a legacy project-a passion that will evolve and pivot but will always live under the Play B roof. Play B is rooted deeply in my personal essence, my “why,” and my commitment to contribute meaningfully to people and society.
I’m proud to say: I’m ready to launch the Play B ecosystem very soon.
Honoring Craft, Embracing the Future
I’m a huge advocate for AI and the transformative possibilities it brings. Every week, I’m learning, experimenting, and integrating AI tools into my work. But for me, design-especially when it comes to branding and identity-is still, in many ways, a question of handcraft. The artistry, intuition, and qualitative nuance that human designers bring are irreplaceable. AI is a powerful tool to scale and accelerate creative processes, but the soul of design remains human.
I believe in “the best of all worlds”: blending human creativity and craftsmanship with the scalability and efficiency of AI.
I’m especially grateful to two incredible women and a handful of close friends who helped finalize Play B’s branding. Their work is an homage to nature, art, and design. For me, perfection isn’t about flawlessness, but about an energy that inspires and spreads.
A New Visual Identity for Play B
Today, I’m thrilled to reveal Play B’s new visual identity-even before our website officially launches. This identity embodies the spirit of clarity, purpose, and transformation that defines our journey.
Join The Play B Circle-Before We Officially Open
If you’re a Gen X professional pivoting to your next chapter or a conscious brand seeking authentic growth, the Play B Circle is your community. It’s a space for co-creation, support, and celebrating progress.
Interested? Send me an email at andrea@playb.eu.
The community is free until our official launch-a backbone for transformation and growth.
Why This Matters
I know firsthand what true transformation requires. The most impactful course I ever took lasted six months. I’m skeptical of quick 10–12 week programs promising radical change-too many people don’t succeed in those.
That’s why I built Play B as an ecosystem-not just a course. It’s designed to set you up for lasting success, with ongoing support every step of the way.
About the Play B Ecosystem
Play B empowers you to build a purposeful, profitable side business that fits your life and values. Our flagship program, Side Business Jumpstart, guides you from clarity to launch.
Together with PurposeProof Consulting for conscious brands, and the supportive Play B Circle community, we offer a comprehensive path to profit with purpose.
I’m excited to share this journey with you. Stay tuned for more updates, and thank you for being part of the Play B community.
With clarity and purpose,
Andrea Beninde
Play B – Profit with Purpose
